ID Interactive, the company that developed and markets UrTone, the multi award winning custom ring-tone technology, has partnered with Weatherbys and Sir Peter O’Sullevan to bring you racing’s most famous commentaries to your mobile.

Click to See the Weatherbys UrTone Page

Sir Peter O’Sullevan has been working with Weatherbys and ID Interactive to relive the most famous races as mobile phone ringtone commentaries for racing fans. The ringtones have been created using ID Interactive’s revolutionary new UrTone technology which allows users to make a ring tone from any part of a recording. Available from the Weatherbys website, the proceeds of the sales will be split between the Sir Peter O’Sullevan Charitable Trust and the Weatherbys Charitable Foundation.

Legendary commentator Sir Peter O’Sullevan has turned back the clock with new recordings of the wins of some of the nation’s favourite thoroughbreds. The nine commentaries will include household names such as Red Rum, who won the Grand National a record three times, and Shergar, the Derby winner mysteriously kidnapped in 1983. Others include Arkle, voted the most popular racehorse of all time by Racing Post readers and triple Cheltenham Gold Cup winner Best Mate.

Sir Peter says of the initiative:

“When I hung up my microphone over ten years ago the thought of my commentaries being heard over a mobile phone would have been extraordinary. Weatherbys ringtones give a chance to a new generation of racing enthusiasts as well as life long fans to hear some of our sport’s most glorious moments every time their phone rings - with charity benefiting at the same time.”

Nick Craven, CEO of Weatherbys Ventures, adds:

“Weatherbys has a tradition of marrying innovation with racing’s strong heritage. This is such a fun and exciting idea with racing’s most recognizable voice. With all profits going to charity we hope that phones across the country will soon be ringing with the sound of Sir Peter’s voice.”Red Herring’s lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google (NASDAQ: GOOG - news), eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.”

Further Information

The Weatherbys Charitable Foundation:
The Weatherbys Charitable Foundation was recently set up to draw together the charitable activities previously carried out by the various Weatherbys companies. The Foundation receives annual financial contribution from these companies, as well as from Weatherbys staff, clients and members of the Weatherby family. The Foundation will support a wide range of charitable causes, but will certainly continue to provide funds for those closely associated with horseracing.

The Sir Peter O’Sullevan Charitable Trust:
In the eleven years since its inception the Trust has distributed close to £2 million to the six welfare concerns to which it is dedicated, Blue Cross, Brooke Hospital for Animals, Compassion in World Farming, International League for The Protection of Horses, Racing Welfare and the Thoroughbred Rehabilitation Centre.

Further Information

About Id Interactive:
ID Interactive is an international software development company. In 2007 ID Interactive announced that Red Herring magazine has named the company a Red Herring 100 Europe 2007 winner and lists it as one of the top privately-held technology companies in Europe, the Middle East and Africa (EMEA). Red Herring's editorial staff rigorously evaluated entrepreneurial companies in a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and innovation.

Contact Information:
ID Interactive, Inc. (USA)
http://www.idinteractive.net
Tel: + 212-292-4585
Email: accounts@idinteractive.co.uk

ID Interactive Ltd (UK)
http://www.idinteractive.co.uk
Tel: + 44 161-232 9314
Email: accounts@idinteractive.co.uk

For media enquiries:
Tel: + 44 161-232 9314
Email: info@rdigital.co.uk

This entry was posted on Tuesday, 1st July, 2008 at 12:51 pm and is filed under Press Release.